MeUndies FeelFree Men

 A marketing campaign for the launch of the MeUndies FeelFree Men Collection. A playful concept that spotlights strong burly men with the juxtaposition of soft puppies and kittens, mirroring the essence of the product that seamlessly combines superior softness with unwavering strength and support.

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Creative Direction, Design Direction, Art Direction, On-Set Direction, Post-Production, Project Management, Creative Strategy